Our friends over at Canton have some exciting news to share about changes to their tea range - including new branding, packaging and a consolidated range. We are loving their new look and can't wait to see the new range being served across the UK. We caught up with Canton about the changes - check out the FAQs below.
Attitudes to tea are changing. Consumers are now more discerning, adventurous and demanding about taste and provenance. That is what Canton was founded on ten years ago and as a premium speciality tea company we wanted to demonstrate our values more powerfully.
– New brand look and feel, new website
– Smaller tea range
– Bigger pack sizes
– New packaging
– Better tea storage and display
– More tea provenance info
– New training programme called: Teach
We will no longer sell direct to consumers for a several reasons. We can focus on doing what we are good at – talking only to our trade partners. We will have a smaller range ensuring they are the best teas available in the UK . We will pack them in one wholesale size. We don’t have to do retail or gift packaging (quite expensive and wasteful). We can concentrate on more support to our trade partners with training and tasting events.
We have premium teas and we want our brand to reflect their quality. We needed to have a consistent look and feel across every part of the company, the website, the packaging and all our communication. This new branding brings a cleaner, simpler, more striking contemporary look.
We used to have over 100 teas. It was hard to control stock levels and was overwhelming for our customers. The teas we have selected for the new range will remain our constant, core collection. We can hold up every one of these teas as the best available in the UK. We know the provenance of every leaf. They are all completely natural. They are always in stock.
Some pack sizes have changed and are now larger. This means less waste with one bigger bag and it keeps the packing and packaging costs down, therefore the pricing down.
– New, better pieces for tea display and storage
– Focused range
– Bigger pack sizes
– More training opportunities
– More information, marketing support around the tea range
– A few of your teas may be discontinued – get in touch to discuss alternative options.
Some of our teas are still certified organic, particularly in the herbal range. However, most of the teas in our range are often beyond organic, but not certified. We buy traditional, high grade teas direct from small producers all over the world and they do not need or want a western organic certification label to sell their tea.
We took the decision not to state the organic status on any of our teas as it undermines the desirability of our other teas that are traditionally slow grown without the use of chemicals, hand picked and skilfully crafted.
We are sending out our striking new labels for the glass display jars. As soon as they arrive, please peel off the old labels (it’s easy to do) and replace them with new Canton labels. Hopefully your customers will notice them, love them and buy more tea.
In April we will be launching our new Canton tin cubes which will give you an alternative to glass jars for pyramid and loose leaf tea display and storage.
We want the new brand to go live across the country as soon as possible. We have invested in this rebrand because we believe it will help uplift your sales. No more original brand material will be produced.
We reviewed all our tea and made several improvements to ensure we can confidently stand behind every tea we sell and say it is the best. Each exclusive Canton blend is made with extremely high grade ingredients. Unlike most blends on the market, all ours have only pure natural flavours such as fruit oils and the flavours derived from the leaves, petals, roots, seeds and berries.
No. Although we have reviewed all our teas to ensure each one is the best available in the UK, we have also done everything we can to keep the prices competitive. New pack sizes have helped here. We monitor competitors teas and pricing and firmly believe you won’t find better tea at a better price. You can always find cheaper tea – but Canton stands for premium quality, taste and provenance.
Yes. When our new tins arrive later this year we will be launching a new range of retail tins.
Contact firstname.lastname@example.org to organise a training session at Canton’s central London Tea Studio, here at the roastery or, for larger teams on site.
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