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Gulp it & Pulp it. 100% Recyclable cups


Earlier this year we shared our thoughts on the Latte Levy, what we’re doing at Extract right now and how we’re trying to improve. We love coffee but we love our planet too and we’re serious about making positive changes. In the UK alone we use 7 million disposable coffee cups every day – that’s 2.5 billion every year. Whilst many of these are, in theory, recyclable, a lack of infrastructure means most of these end up in landfill.

So we’re changing our cups!


From August 2018, our 12oz cups are fully recyclable. 8oz cups will be changing to recyclable later this year, once our current supply has run out.

One of the biggest problems with recycling single-use cups is mixed messages around the difference between compostable, recyclable and biodegradable. Different terms which mean cups need to be disposed of in different ways. The result of this confusion is that cups which could be recycled but are disposed of incorrectly end up (you guessed it) in landfill.

To give our cups the best possible chance of actually being recycled, we’ve included instructions on how to dispose of them on the design to help avoid any confusion on what can and can’t be recycled.


Nope. Our cup price remains the same but the product is better for the environment.


The compostable cups we considered had to be disposed of in food waste. A lack of food waste bins on the streets and in offices meant that compostable would only be effective if people took it home and disposed of the cups along with their food waste, meaning the added dependence on food waste collections in their area.

We decided that this would result in cups not being composted and ultimately ending up in landfill.

The cups we have chosen, using ReCup technology, are disposed of in paper recycling which seemed a much more accessible disposal option for customers buying takeaway coffee.

Dave Mac Head of Logistics

Massive shout out to our Head of Logistics, Dave Mac for driving this project and spending hours researching and testing the best cups in the market. Also to Superfantastic for working their magic and making these ethical beauties look rad.

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