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Donations not deals. Why we’re ditching Black Friday.


We're not down with Black Friday.

So, why aren't we in to Black Friday?

Our coffee is ethically sourced, roasted by hand and crafted with passion and care. Care for the environment, for the farmers, for baristas.
We care about our customers, coffee loving people sat in a cafe or restaurant, curled up at home on the sofa, or sat at the breakfast table. People loving the brew, cup after cup.

We believe in selling incredible coffee at a fair price.
Our prices are reflective of the hours spent growing, picking, processing, restoring, roasting, sampling and perfecting our craft.

Slashing these with Black Friday mega-deals feels like an injustice to all the people in our supply chain who work so hard to produce something so great. Something we are all incredibly proud of.

Clips like this one literally fill us with dread. This is not what it's about people.

£1 per bag of coffee sold donated to our community projects

'Tis the season of giving, so, for every bag of coffee bought on our webshop on Friday 23 November, we will donate £1 to projects we support in our communities. Empire Fighting Chance in Bristol, and Hotel School in London.

Because we think, that's better.

Who are we supporting?

Hotel School teaches hospitality skills to homeless and vulnerable people, matches them to sustainable employment, and supports them in their first steps into work. Extract has been providing barista training with Hotel School since 2017.

Learn more about Hotel School at

Empire Fighting Chance enables young people to fulfil their broader potential by raising aspiration and self confidence to make better and informed life choices, staying clear of crime and violence to progress in education and employment.

Learn more at

Grounds Up is a collective of charity partners and community projects which are supported by Extract Coffee Roasters. These are grass-roots projects in the communities we work in. It’s a pretty new initiative, but something we are incredible proud of. Watch this space for more updates in 2019.

Join Or Follow Us

Join our exclusive Extract Coffee Club. You'll get special offers and discounts, invites to our roastery events, details of new coffee launches and stories from behind roastery doors. Expect one to two emails a month, never more than one a week and only ever from Extract (third parties are definitely NOT in the club)