Launching on 1st November, Strong Man and Strong Woman are returning to a coffee machine near you with our legendary winter espresso.
As always, we’ll be donating £1 for every kilo sold to Grounds Up, our charity collective supporting Hotel School in London and Empire Fighting Chance in Bristol, Wales & the South West.
Our search for this year’s coffee took us to the eastern shores of Lake Kivu in Rwanda where we found this delicious double fermentation coffee from the Kopakaki Dutegure Cooperative. The cooperative prides itself on gender equality throughout its supply chain. What could be better for this year’s Strong Man and Strong Woman espresso?
The cooperative started in 2005 and has continued to grow to 990 members – of which 585 are women. By earning additional premiums for producing such high-quality coffee, farmers now have access to electricity and water, health insurance and education.
This community has felt the impact of climate change first hand. Increased rainfall has resulted in flooding; ruining roads, bridges and property. Thankfully, farmers whose property has been damaged have been supported by the cooperative.
An exciting feature of this year’s coffee is the double fermentation process. Ripe coffee cherries are handpicked from smallholder farms, taken to the washing station and hand-sorted on covered tables to protect them from the sun. The coffee undergoes a double fermentation where whole cherries are left to ferment for 24 hours before pulping and washing in the traditional Kenyan style.
It is this unique process which gives the coffee it’s big juicy flavours with the sticky sweetness of blackcurrant jam, rich mint chocolate and dark red fruit notes – think a heady glass of cabernet sauvignon!
We believe that it’s not enough just to make great coffee, you have to do great work too. That’s why we founded Grounds Up, a collective of charity partners and community projects which we support, year-round, by volunteering, sharing skills and knowledge.
Our Strong Man and Strong Woman coffee is just another way to support these two amazing charities. £1 for every kilo sold will go directly to our Grounds Up partners, helping fund more of the amazing work they do.
The Passage, London’s oldest homelessness charity, provides resources to encourage, inspire and challenge homeless people to transform their lives. They help rough sleepers, people in insecure housing – B&Bs, or sleeping on friends’ sofas, and people at risk of homelessness.
Hotel School is a joint venture between The Passage and The Goring Hotel teaching hospitality skills to homeless and vulnerable adults. Extract has been proud to support Hotel School by delivering barista training, since 2017.
Since then, we’ve trained more than 70 students. This year our team has provided work experience opportunities, and have even trained as mentors to support students as they graduate into the world of work.
400 steps from our roastery is Empire Fighting Chance. A boxing gym working with young people from Bristol’s most deprived communities to reduce crime and raise aspiration.
93% of the targeted young people who Empire Fighting Chance support have progressed in to training, education or employment
This year we’ve travelled the city with Empire Fighting Chance visiting schools and hoping to inspire the next generation of baristas.
We’ve hosted careers days at the roastery and this summer and worked closely with Empire Fighting Chance careers advisors to deliver a bespoke cafe-skills training course, culminating in work placements.
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