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Digital Marketing Executive


JOIN THE MARKETING TEAM

As a Digital Marketing Executive at Extract Coffee Roasters, you’ll help grow our brand and drive performance across digital channels. This is a hands-on, commercially focused role supporting revenue growth across both our retail and wholesale channels, aligned to our mission to Make Coffee Better.

You’ll strengthen our online customer journey, improving how customers discover, engage with and purchase our products. This is an opportunity to combine creative thinking with data-led decision making and make a visible commercial impact.

You’ll manage and optimise key digital platforms, including website performance, CRM segmentation and campaign reporting. Using insight to improve conversion, engagement and retention.

Working cross-functionally across the business, you’ll translate strategy into effective activity across email, web, paid media and social, bringing organisation and accountability to everything you deliver.

WHAT YOU'LL DO

Digital Channel Management

  • Manage and optimise website content, promotions and SEO elements
  • Support setup, optimisation and reporting of paid media campaigns
  • Monitor performance across digital channels and provide clear insights
  • Manage CRM segmentation and email lists to support targeted communication
  • Technical & Platform Support

  • Act as first point of contact for website and eCommerce issues
  • Troubleshoot checkout, shipping, discount and product display issues
  • Maintain accurate product data, site structure and metadata
  • Coordinate platform updates and document recurring fixes
  • Campaign Delivery & Content

  • Plan and deliver digital campaigns aligned with the marketing calendar
  • Build and schedule email campaigns, including automation flows (Klaviyo)
  • Create and publish SEO-driven blog and social content
  • Support visual content creation and ensure brand consistency
  • Plan, write and schedule social media content (e.g. Instagram, LinkedIn), including reels and community engagement.
  • Collaboration

  • Work cross-functionally with Sales, CX, Production and Design teams
  • Contribute to campaign planning, reporting and performance reviews
  • Support integrated communications across retail and wholesale channels
  • Assist with general marketing coordination where required
  • Brand & Purpose

  • Ensure communications reflect Extract’s tone, values and visual identity
  • Support storytelling around sustainability and community initiatives
  • Contribute ideas for seasonal campaigns and brand moments
  • Help maintain consistent messaging across digital platforms
  • What you’ll bring

    Essential

  • 1–2 years’ digital marketing experience, including campaign delivery and performance analysis
  • Degree, diploma or professional qualification in Marketing, Digital Marketing, Communications or a related field (or equivalent practical experience)
  • Strong copywriting skills with attention to tone and audience
  • Experience using website CMS platforms, email marketing systems (e.g. Klaviyo), analytics tools and paid media platforms
  • Able to interpret data confidently and translate insights into clear, actionable plans
  • Skilled at troubleshooting digital or platform issues
  • Highly organised, detail-focused and able to manage multiple projects
  • Collaborative and open to feedback
  • Desirable

  • Experience with NetSuite or similar ERP systems
  • Understanding of SEO and paid digital campaign optimisation
  • Interest in coffee, sustainability or purpose-driven brands
  • Why join us?

    We’re an independent, B-Corp-certified coffee roastery built on craft, sustainability and community. You’ll join a supportive, people-first culture that values integrity, creativity and collaboration.

  • Salary £30,000 - £35,000 dependent on experience
  • 31 days holiday
  • Additional Parental Pay and Sick Pay
  • On-site parking
  • Cycle to work Scheme
  • Paid volunteer opportunities
  • Free coffee for home
  • Access to wellbeing support (Employee Assistance Programme)
  • Team events & training opportunities

  • Equity, Diversity & Inclusion

    We actively support diversity and inclusion and ensure that all our employees are valued and treated with dignity and respect. We want to encourage everyone in our business to reach their potential.

    We work to ensure no job applicant, employee or worker is discriminated against either directly or indirectly on the grounds of age, disability, gender reassignment, marriage and civil partnership, pregnancy or maternity, race, religion or belief, sex or sexual orientation.

    INTERESTED? HERE'S HOW TO APPLY

    If you'd like to join our Marketing Team, we'd love to hear from you.

    Please submit your CV and a cover letter outlining your experience and salary expectations to Samantha Faulkner.

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