Technology has emerged as one of THE tools which will help businesses adapt and thrive in the age of COVID. But where do you start? What are the pitfalls to look out for? And does it run the risk of compromising your customer experience?
In this 40 minute webcast, Duncan from Extract speaks with industry experts about their use of technology and what they've learned along the way.
Watch now to hear the panel discuss how technology can help you provide a better, more meaningful customer experience, how to maintain your brand values and practical advice on getting started.
Consider your customer journey and the experience you want to give your customers. Plan your use of technology to achieve this vision. Once you have automated more mundane tasks, train & refocus your team on how to deliver more meaningful interactions with your customers.
Enter into your technical project knowing your brand values and what feels most important to you. Choosing a partner who ‘gets it’ will make this journey smoother and will help you choose the right technical features for your business.
Data collection will become a part of your business and a necessity for contact tracing. Used correctly it can also reduce your no-shows. The right data will help you understand customer behaviour, alert you when it changes, and advise on what you need, and when.
Be crystal clear on your goals and your vision. Understand how you want technology to be used in your business and how you want it to enhance your brand.
Digital loyalty schemes make the daily experience of your most loyal customers more personal, more meaningful and more rewarding.
Invest in technology which will be future proof. Something to satisfy short term needs, but with room for long term growth 12, 18, 24 months down the line.
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