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This week our MD, Duncan, shared his thoughts on why the hospitality industry needs to start thinking beyond survival, and an idea we've had for a webcast series which will help our industry do just that.

You can watch the video and read Duncan's thoughts here: 👇

Adapting to survive is a term I’ve heard used a lot in recent weeks. I get it, it kind of makes sense, do what you can now to get through… to survive. But as time goes by, I like it less.

It suggests we’re adapting to only ever survive, nothing more than that.

I’ve started to use the phrase adapting to thrive. I like it a lot more.

It’s something which is full of hope, promise and of being in control of your destiny.

It’s also what I feel and see happening within the hospitality industry today as we all find a way to bounce back.

So, what is it that enables survive to become thrive?

Well, I’ve worked within the hospitality industry now for 20-years and the one thing that has always kept me so utterly devoted to it, is the people.

In particular the passion, the resilience and sheer bloody mindedness of those people. It’s what drives us as a community to perfect a plate of food for a customer, to create the most incredible guest experience or, in our case, to source and roast the most delicious coffees.

Over the last few weeks, I’ve had the opportunity to speak to many of our customers and the conversations that I’ve had, although starting cautiously, have all ended with a sense of optimism. With a sense that even in this incredible situation there’s an opportunity to thrive.

Thrive, not survive.

Whether coffee shops owners, restauranteurs, hoteliers, or corporate business, people are more determined than ever to make their business a success. To adapt, yes, but not just to survive.

The conversations have been about offering new services and products, about using new technologies and communication strategies and about playing a more prominent role in their community than ever before.

I’m not going to lie. Some of the conversations have been tough, of course they have. No amount of positive thinking will generate cash in the till.

But, overwhelmingly, there is a sense that now is the time to start thinking and acting positively about the future. Of adopting a thrive mentality.

Join our upcoming webcast series

At the start of lockdown we launched a 20:10 fund for our wholesale customers.

A discount code giving coffee drinkers at home 20% off our retail price and creating a 10% pot towards covering the costs of reopening.

A move to support the survival of our customers.

But now, as more customers re-open their doors to takeaway only, click and collect and the world of delivery, I feel we need a new initiative, which looks beyond simply surviving re-opening.

And so here we are. A small team of people that feel hugely connected to our community with knowledge, insight and learnings that we want to share with you.

So we figured we’d find a way of doing just that. We’re planning to run a series of Adapting to Thrive webcasts where we will be discussing and sharing ideas with members of our community.

There’s a link at the bottom of this post, where, if you’re interested, you can let me know what in particular you’d like to learn more about. Also let me know if you’d like to share your recent experience as part of our panel.

I’d love to hear from you and I’ll be in touch soon about our first webcast.

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